Redefining Finance

Connecting teams with data and companies with capital

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About First Water

First Water is a Relational Finance specialist providing finance function transformation and capital solutions to small and midsize businesses (SMBs). We are private equity professionals, financial planning and analysis (FP&A) experts, transaction intermediaries, advisors, and entrepreneurs guided by a simple philosophy - putting relationships before numbers yields better numbers.

What is Relational Finance?

Relational Finance creates better teams, better growth, and better deals through customized access to finance capabilities. Offering unparalleled flexibility versus traditional models, Relational Finance aligns your growth and capital roadmaps by putting partners on your side of the table with 'other side' experience.

Finance Function Transformation

  • Data Structuring and Analysis
  • Stakeholder Reporting Optimization
  • Cash and Working Capital Management
  • Budgeting and Forecasting Improvement
  • Financial Planning & Analysis (FP&A) Initiatives

Capital Solutions

  • Balance Sheet and Liquidity Optimization
  • Capital Roadmap Assessment
  • Transaction Preparation
  • Debt and Equity Capital Raising
  • Sale and M&A Execution Support

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The Book - Coming Soon

Relational Finance is the new model for business to access finance capabilities tailored to their unique objectives. Offering unparalleled flexibility versus traditional models, Relational Finance aligns and accelerates your growth and capital roadmaps by putting partners on your side of the table with 'other side' experience.

In the new book, Relational Finance, we explore the value of the finance function and provide tactical ways for leaders to deploy Relational Finance to drive better teams, better growth, and better deals. Combined with FiRe Score, you now have the tools to be on the leading edge of finance innovation.

Full website coming soon